Day 11 30DC - Relax, It's Only a Test

As more of my niches crash and burn during the analysis process I am reminded that this is extremely valuable work and ultimately it is saving me untold dollars as well as considerable heartache down the road.

Testing, testing, and more testing, has to be integrated into every part of your business. If you are not testing, you don't really know what's going on.

And it should be a joyous thing to see your work fail the test. Better it fails now, when you can fix it inexpensively, than in front of the customer, or after you have laid out plenty of money to launch.

While it is disappointing to see potentially interesting and fun niches splat against the wall, it is heartening to know that those that survive will be more likely to generate revenue.

And that's the name of the game.